Taxi!

Our agents cover what U.S. business people call the “last mile”, meaning they get our product from the closest distribution point to their villages. Sometimes it’s a kilometer, sometimes several. We drive a route on the (mostly) paved roads and our agents meet us at the roadside. The roads from the paved road to the villages are typically dirt, called “dusty roads” in local terminology. Village residents have two choices when they need to go to market or travel to funerals or to visit family elsewhere in Ghana. They can walk to the main roadside, or they can take a taxi or Trotro.

Trotros generally only travel to and from villages on market days when there are enough people traveling to make it worth their trouble. On other days, taxis are the only option and they only go when they have a full load. A person can wait for minutes or hours for a taxi to be ready to go to or from a village. Well, what if, when there are finally enough people to go, there are actually one or two or three too many? How long until there are enough people for the next taxi?

Sometimes, it’s just too risky to find out. I do wonder what fare they charge for a ride on the hood or in the trunk?
XO