Class Act!

The creative agency that has been working on our branding finally finished everything – just as we are rolling out a new concept and ready to really drive some marketing. So far we have t-shirts for the agents and staff. Next week, we will get posters and business cards, assuming the printer can match the really intense Burro green. Now that we have a printed sample of Whit's business card (which he had done in the U.S.), we should have an easier time.

Here are some photos of Whit’s first day back from the U.S. We were training a new agent on the new program. The green of the shirts in these photos isn’t quite right. The printer showed us one shirt, but then used these for our order. After the fact, without a call, he told us he could only get 30 shirts of the brand he first showed us, so he decided to use a different brand where he could get the full quantity. And out of 98 (2 short) shirts they presented to us, we found 12 defects. That is about par for the course in Ghana, so we will be managing their performance tightly.

Why not find another company, you ask. This was the best we found (in the big capital city of Accra).

Our newest employee, Rose, also joined us as part of her training. She just graduated from Ashesi University, a new university started in 2002 by a Microsoft alumnus who is also Ghanaian. Rose was at the top of her class (of 54) at this elite and highly selective university (I call it the Harvard of Ghana) whose mission is:

“…to educate a new generation of ethical, entrepreneurial leaders in Africa; to cultivate within our students the critical thinking skills, the concern for others and the courage it will take to transform a continent.”

And WE got the top of the class! How cool is that?
http://www.ashesi.edu.gh/
XO